Fashion's eco-claims: Truth or trendy marketing?
As consumer awareness of sustainability grows, green marketing in fashion has become both a competitive advantage and a minefield. The industry faces scrutiny over greenwashing tactics amidst efforts to appear eco-friendly.
Redefining journalism in the age of AI
RMIT Senior Lecturer Dr Long Nguyen raised the question: “Can media agencies and journalists embrace AI tools to support their development?”
From darkness to empowerment: Nghiem Vu Thu Loan’s journey at RMIT
A beacon for inspiration, RMIT Opportunity Scholarship awardee Nghiem Vu Thu Loan made the most out of what she was offered to realise her aspirations of serving the community.
The indispensable factor of Vietnam’s evolving film industry
Film and video makers play a crucial role not only in Vietnam's growing film industry but also in supporting the extensive media landscape. This insight comes from Mr Nguyen Trong Khoa, RMIT Program Manager of the Digital Film & Video program.
Digital literacy skill enhancement for women entrepreneurs
If digitally trained, women who make up the majority of Micro, Small and Medium Enterprises (MSMEs) could hold the potential to accelerate national economic growth, according to RMIT Vietnam researchers.
Harnessing social media for effective film promotion
RMIT Senior Lecturer in Professional Communication Dr Nguyen Van Thang Long sheds lights on the indispensable role of social media in film marketing.